I don't think the club really know who to target and hence the obsession with changing grounds and names under the illusion that the problem will solve itself.



I would suggest there are more than enough Northern Exiles in London to form a decent fanbase. As has been suggested before we should target people who have bought Challenge Cup, Grand Final or international tickets who are living in the South East. Another thing to consider in the number of people who travel south for work each week and stay Mon to Thursday night in Greater London. We should perhaps try some mid week games and try and target RL fans of other clubs with the aim of making London their second team.

is the answer Kent?

The answer is find the market and get it to turn up.

You know it isn't

Find the market? We seem incapapble of the simplest tasks and have in fact managed to shrink our market.



In 2005 we averaged 3,918 with only the one gimmick game v Leeds in France bosting the attendance by a couple of thousand......so over the last 7 seasons, about 1,100 people have STOPPED coming to games on a regular basis nearly 1/3 of our base.....getting some of this lot back would be a start. Alas, it would seem that the simplest of tasks such as data collection is too much to expect. I can't think of many successful businesses that don't know their customers, what makes them tick and how best to contact them.



More worrying is that over the last 2 years we have seen our gates drop from 3,380 to 2,807...573 less fans per game.......and regardless of how crap the team have been, letting 17% of our core support to drift is indefensible.



Let's hope that the appointment of Codel 13's Steve to the Media role at the club is just the tip of the iceberg and that other professionlas are appointed to positions that they are qualified for and that David Hughes has freed up about 250k for marketing this year....

How many new people do you need to get £250K back?



I think DH invested his marketing money in the team last year with max salary cap banking on success to bring in the crowds- Sadly Powell ballsed it all up.

The rebrand was probably the biggest marketing expense. Powell couldn't be blamed for that.

How much would have been spent on our rebrand? It's not as though we were relaunching Coca-Cola.

I don't know, but not much sign of spending on anything else.

Well if you pull in 250 , with a season ticket being say 200 quid and say 50 quid profit per season on bits and pieces, you need them to continue coming for 4 years to break even on your 250 K investement



If they remain as fans for 14 years then with inflation and potential other spends you make a million out of them



A reasonable target should be around 250/300 extra paying fans per season, to achieve that a reasonable target should be at least 5,000 new people through the gates, hoping to ' convert ' 1 in 20

This thread started with a comparison to Union , and there lies the key , their product is poor , so they market the ' Event ' , so make the product feel like an event

You wouldn't get it back in a hurry.......but long term, you would.



Say we set a target of 8,000 over the next 10 seasons, with 10% growth year on year....spending 250k a year doing so. If we say each attendee is worth 25 quid a pop in tickets and residuals, we currently are on an income of 900k and change from our fans....



In 10 years time you have invested 2.5 million in marketing and your income over that period would be would be:



1,000,000

1,125,000

1,250,000

1,390,000

1,550,000

1,700,000

1,900,000

2,100,000

2,350,000

2,600,000





16,965,000 return on 2.5 million.......nearly tripple the "fan revenue" for investing 16% of David Hughes money into building security.



What it takes is planning, stratergy, resilliance, skill, hard work, enthusiasm, passion, belief and a bucket load of other stuff the club patently lacks.











Field of Dreams marketing has failed at the club for 17 years.....even when we madethe Play offs in 2003 and again in 2005, we didn't see major surges in attendances, samer goes for the Challenge Cup year too.......what works is marketing......wasting money on players and a coach is not marketing!